The technical side of web development is very important for a long-term approach. Technical decisions affect your project’s stable growth. How easy is your project to maintain?

Here are three points that can help you understand the weak and strong sides.

1. Do you have a reliable deployment tool?

After developing a website, you need to move the changes to the production environment. And when production is ready, you can’t work on production every time. And then you need to have a local environment for development and testing.

The main purpose of deployment is to have a suitable tool for managing the deployment process.

The tool you need to choose depends on the technology. If you use WordPress, you can upload the template by hand every time. If you use Laravel or something like that, you can use CI/CD.

2. How does your website look from an SEO perspective?

SEO is essential for the main part of websites. If you don’t have a landing page which gets clients only from advertising, you need to take care of SEO.

Having the right URLs, adding meta tags, and using SEO-oriented HTML markup are essential for SEO.

At least, you need to take care of the minimal requirements recommended by SEO specialists.

3. Do you have a lightweight frontend and backend?

As computers become more powerful, people pay less attention to optimisation on the backend and frontend. We can see huge technologies that make the development process easier but slow down the speed.

But website speed is still important because not everyone uses powerful computers.

If your backend responds during a huge amount of time, that can cause problems for users. And also, search engines can lower your positions.

Your frontend must be lightweight and fast. No slow page builders, huge background images, and complex animations.

That looks beautiful from a web designer’s perspective, but from a technical side, that makes more trouble than it gives profit.

If you need a lightweight, fast, and SEO-oriented website, I can help you realise your ideas. Write to me, and I will give you an optimal solution for your business.